Will a Digital Marketing Certification Get Me a Job?

A digital marketing certification should help you get a job, depending of course on your other professional experience, your educational background, and the soft skills you bring to the table.

To an employer, a digital marketing certification will validate that you are trained on the most current possible digital marketing strategy, tools, methodologies, and best practices. Your certification will also indicate that you have experience in all the various forms of marketing that would likely be required by a marketing job, including content marketing, email marketing, search media advertising, social media marketing, successful video marketing strategy, and more.

If you have no professional experience, a digital marketing certification should be enough on its own to get you a digital marketing internship or entry-level job. Learning the fundamentals of digital marketing can also be valuable in related fields such as design, product, or web development, so a digital marketing certification could potentially help get you a job even if marketing is not your primary professional focus.

What Material Does this Digital Marketing Course Cover?

A digital marketing course should cover all types of digital marketing, helping aspiring Digital Marketers round out their skills and knowledge of all the digital marketing channels they will likely end up using on the job.

A digital marketing certification course should begin by covering foundational concepts including strategic planning, brand awareness, mobile marketing, user personas, and using Google Analytics to drive data-driven insights. From there, students should be immersed in the core strategies and techniques around SEM and SEO, copywriting, social media marketing, email marketing, and digital analytics.

A good digital marketing certificate program should also be immersive and project-based, allowing you to build a digital marketing portfolio of completed projects by the time you complete the course. Some programs also offer career services and networking opportunities to help certified digital marketing professionals build out their professional networks.

What Digital Marketing Tools Should I Learn?

Aspiring Marketers will want to learn digital marketing tools that help you more efficiently and effectively manage a variety of marketing tasks, including email marketing strategy, social media marketing, search engine optimization, and search advertising.

While there are a wide variety of digital marketing tools available, some of the most popular include Google Ads for search engine marketing, MailChimp for email marketing, Google Analytics for web analytics, and Ahrefs for search engine optimization and keyword research, among others.

In BrainStation's Digital Marketing course, you will also come to understand how a Digital Marketer uses all of these tools together to build dynamic and well-rounded digital marketing campaigns.

What Are the Most In-Demand Digital Marketing Jobs?

Some of the most in-demand digital marketing jobs include Digital Marketing Specialist, Search Engine Marketing (SEM) or Search Engine Optimization (SEO) Specialist, Social Media Marketing Specialist, or Digital Marketing Consultant, among many others.

Although many job titles in digital marketing focus on a specific aspect of overall digital marketing campaigns, Digital Marketers are generally expected to have an in-depth understanding of all the key concepts in online marketing. As a result, you should expect there to be some overlap in these job roles.

Digital marketing skills and concepts can also be relevant to job roles in a variety of other disciplines, including product management, data analytics, user interface (UI) design, and more.

What Is the Best Way to Learn Digital Marketing?

The best way to learn digital marketing is to complete a digital marketing course. With BrainStation's Digital Marketing course, for example, you can gain first-hand experience with a range of skills, techniques, and channels, including search engine optimization (SEO), mobile marketing, email marketing, analytics, search marketing, social media marketing and social media advertising, inbound marketing, and more.

To complement a digital marketing course, you could also explore books, podcasts, and blogs on digital strategy, follow top industry experts and influencers on social media, and look closely at the digital marketing efforts of top brands as a model.

How Can I Get Into Digital Marketing?

To get into digital marketing, you should consider gaining formal training through digital marketing courses, try creating a mock Internet marketing campaign to gain real-life experience, focus on marketing yourself online, and finally look for freelance work, internships, or entry-level digital marketing jobs.

Digital marketing certifications are designed to cover the latest tactics, tools, and strategies that aspiring digital marketing professionals need. That means that employers know that a certified digital marketing professional will have the most up-to-date possible training in areas like social media strategy, social media advertising, and Google Ads.

Certification courses in digital marketing should help you build a portfolio of real-world projects, which you can then develop further by seeking out freelance work, boosting your social media presence to draw more attention in the digital world, and looking for digital marketing internships and junior-level jobs, such as Digital Marketing Associate or Social Media Marketing Coordinator.

What Is the Best Way to Stay on Top of Digital Marketing Trends?

The best way to stay on top of digital marketing trends is to stay active on social media, follow top marketing blogs, and to proactively network with other Digital Marketers as well as professionals outside your industry.

Keeping up with trends is particularly important in the fast-changing world of digital marketing, where you have near-unlimited competition for the attention of your target audience. Reading industry blogs, email newsletters, and other online resources will help you build your digital marketing expertise while keeping an eye on general Internet marketing trends, as well as what's happening in the digital world more generally. Also be sure to watch what the competition is up to, while also paying attention to what's trending in the larger conversation on social media.

Networking with colleagues is another essential part of keeping up with digital marketing trends. BrainStation regularly holds panel discussions with top industry experts, thought leadership events, and other networking gatherings to give students opportunities to build their professional networks while also discussing the most current trends and issues in their fields.

How Do You Build a Digital Marketing Strategy?

To build a digital marketing strategy, you must conduct market research and analyze the competition, define your target audience, choose your preferred marketing channels, determine key performance indicators and measurement metrics, and actively analyze the success of your campaign, making changes if necessary.

Given the amount of competition Digital Marketers face to capture their audience's attention in the crowded digital marketing landscape, creating a successful digital marketing campaign requires careful planning and constant analysis. In most large campaigns, Digital Marketers will spend significant time planning each component, including social media strategy, content marketing strategy, and so on. Analytics also plays a huge role in successful strategic digital marketing. Institute rules around how long to wait if an ad or campaign is delivering results, monitor their performance closely and change course if needed.

Ultimately, learning how to build a digital marketing strategy across all channels should be a core component of all digital marketing certification programs and online marketing courses.

Why Is This the Best Digital Marketing Course for Me?

BrainStation's Digital Marketing course is the best digital marketing program because our hands-on, project-based learning experience gives students real-world marketing experience, our innovative curriculum covers the most current-possible digital marketing strategies and tools, and our live online courses are led by experienced professionals with a thorough understanding of what it takes to succeed as a Digital Marketer.

BrainStation's Digital Marketing certification course is ideal for learners looking to boost their skills, either to establish a new career in digital marketing or to gain valuable skills that would be valuable to any number of fields, including design, web development, product management, and business analysis. With an innovative curriculum that teaches students every component of how to build a successful digital marketing campaign, BrainStation's Digital Marketing course is designed to help students develop an end-to-end understanding of top online marketing strategies and techniques.

To then help students leverage their new digital marketing expertise to meet their professional goals, BrainStation offers networking opportunities, thought leadership events, and panel discussions featuring experts from our global hiring partner network of top companies.