Full-Time or Part-Time Program
Digital Marketing Bootcamp Online
Launch a new career as a Digital Marketer with this intensive Digital Marketing bootcamp.
View the Program Package to access:
- Tuition details
- Scholarships and financing options
- Application process
Become a
Digital Marketer
Graduate Success
Thousands
of graduates from our bootcamp programs globally
cutting-edge curriculum
connect with top employers
world-class career services
Our Network of Industry Partners and Experts
BrainStation is proud to work with some of the world's leading digital brands and professionals to power our events, courses, and bootcamp experiences.
Top Rated Bootcamp By Students & Employers
BrainStation has once again shown that they are modernizing education for future career professionals. Getting to see the amazing work accomplished by their diverse and talented students has been an extraordinarily inspiring experience.
Dan Silveira
The Bootcamp Experience
Instructor-Led Live Lectures, From the Comfort of Your Home
Learn from BrainStation's industry-expert instructors through real-time, interactive lectures in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of BrainStation's hands-on courses, where you will collaborate and learn together.
Community Beyond the Classroom
Engage with your classmates and instructors in BrainStation's Slack community, where you'll receive updates and support throughout your course.
Hands-On Industry Experience Before You Graduate
Get practical, hands-on experience applying what you've learned to a real business case presented by a leading digital business like Microsoft, Mastercard, and Google. In these dynamic hands-on projects, you'll work alongside practitioners while cross-collaborating with BrainStation students from other bootcamps to develop a compelling digital solution. This is an essential experience applying your skills to a real-world business problem working as part of a diverse digital team, just like you will in your new career.
INDUSTRY PARTNER
The Challenge
How might we increase the security of digital transactions through innovative digital solutions?
Working in cross-functional teams alongside practitioners from Mastercard, BrainStation students designed and built human-centered solutions to this challenge, and presented them to Mastercard leadership.
INDUSTRY PARTNER
The Challenge
What digital solutions can we use to support the future success of eCommerce in the apparel and sporting goods industry?
BrainStation students were challenged to work with practitioners from adidas to design and build an innovative solution to this challenge. At the end, they had the opportunity to present their solution to adidas.
INDUSTRY PARTNER
The Challenge
How might we increase access to health care services through the use of education and digital solutions?
Working in cross-functional teams alongside practitioners from Google, BrainStation students collaborated to design and build innovative solutions to this challenge. Once complete, students then had the opportunity to present their solutions back to Google.
INDUSTRY PARTNER
The Challenge
What data-driven, digital experiences can we deliver to help customers to save money and live better?
Working in cross-functional teams alongside practitioners from Walmart, BrainStation students designed and built human-centered solutions to this challenge, and presented them to the Walmart team.
INDUSTRY PARTNER
The Challenge
As the restaurant industry is experiencing significant disruption, what digital solutions can we create to support successful food delivery?
Working alongside practitioners from SkipTheDishes, BrainStation students designed and built a solution to this challenge facing the restaurant industry. They then presented their solutions to SkipTheDishes leadership.
Learn From Guest Experts Throughout the Program
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and industry professionals.
Start Learning Full-Time or Part-Time
Full-time classes are held all day, Monday to Friday.
This course is not currently available Online.
This Course is Offered Online in New York
This Course is Offered Online in Miami
This Course is Offered Online in Toronto
This Course is Offered Online in Vancouver
This Course is Offered Online in London
Full-Time Schedule
In-Person or Online
Classes on Monday to Friday
Daily Schedule
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10:15 AM
Pre-Class prep
From the comfort of your home, grab a coffee and some snacks to kick-start your day.
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10:30 AM
Morning kickoff
Jump into a morning kickoff, focused on reviewing critical content, introducing a new topic, or diving into a hands-on activity to prepare you for the marketing work ahead.
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11:00 AM
Lecture
Explore new digital marketing topics through interactive lectures filled with discussions, real-world examples, and bite-sized activities to help you grasp new concepts.
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1:30 PM
Lunch
Take a break and recharge over lunch. Connect with your peers online or take some time to step away and take care of items that come up during the day.
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2:30 PM
Lecture and lab challenge
Close off the topics from the morning lecture, or extend your learning by exploring new marketing concepts in an afternoon lecture. Develop real digital marketing skills by practicing what you've just learned through a structured lab challenge – both as an individual and through small groups.
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4:30 PM
Project work and one-on-one coaching sessions
Incrementally apply what you've learned through structured unit projects, and work with a member of the education team for personalized support and development, preparing you for your new career.
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6:30 PM
End of day
Close off a dynamic learning day and recharge.
Part-Time Schedule
Online
Classes on two weekday evenings and Saturday
Weekly Schedule
Two Weekday Evenings
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Lesson
Explore new topics through interactive lectures filled with demos, real-world examples, and bite-sized activities to help you learn and apply new concepts. You'll also take part in structured lab challenges designed to solidify your learnings through solving engaging problems.
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Guided work session
Review your learnings from the day, connect with the Education Team to resolve questions, and spend time working towards curated unit projects that support your portfolio.
Saturday
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Guided work session and morning kickoff
Jump into a morning kickoff, focused on reviewing critical content, introducing a new topic, or diving into a hands-on activity. Work on unit projects, and get guided support to achieve learning objectives.
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Morning lesson
Continue your learning with an interactive lecture and lab challenge, building on what you've covered earlier in the week.
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Lunch
Take a break and recharge over lunch. Connect with your peers online or take some time to step away and take care of items that come up during the day.
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Afternoon lesson
Close off the topics from the morning lecture, or further your learning with an afternoon lecture. Depending on the topic, you'll also dive into a lab challenge or guided exercise to help you understand and connect new concepts.
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Collaboration, coaching, and work sessions
Close off a dynamic week by spending time to absorb and apply what you've learned. This structured time might be spent between working on unit projects, collaborating with peers to solve challenges, and reviewing questions with a member of the Education Team, all to build your mastery of new subjects.
Unit 1
Branding, Strategy, & Marketing Planning
Begin your journey by quickly getting up to speed with the foundations of digital marketing. Prepare yourself for more advanced work ahead, and start building a digital marketing mindset by applying critical digital marketing strategy to problems. In this unit, you’ll explore key areas of digital marketing and how they work together, what digital marketing is all about, and more. Learn about essential marketing concepts like branding, customer research, and more so you can begin to gather important data and market insights. You’ll also explore how to create a digital marketing strategy from your new insights and leverage your learnings to solve a digital business problem as part of a guided marketing sprint.
- Key Skills:
- Personas
- Branding
- Competitive Analysis
- Marketing Research
- Customer Exploration
- Digital Marketing Strategy
- Customer Journey Mapping
- Digital Marketing Campaign Development
Understand Customers & Develop a Marketing Mindset
Learn about critical frameworks and topics such as Customer Journey Mapping, competitor analysis and more that digital marketers use to gain insight into the marketing landscape and start your journey. Explore foundational topics such as branding and media to start thinking like a digital marketer.
Learn Strategy Foundations
Bring your learnings together by discovering how to build an effective digital marketing strategy. Explore fundamental strategy concepts and frameworks, metrics, digital marketing campaigns, budgets, target audience, and more. Gain hands-on experience and solidify your learnings by completing a collaborative marketing sprint to solve a digital marketing challenge.
Explore Key Areas of Digital Marketing
Digital marketing is a diverse field with so many facets. Explore key areas including search engine marketing, search engine optimization (SEO), content, and more, and learn how they integrate to connect brands and consumers. This will help you develop your marketing toolkit, and give you insight into how and when these facets can be used to solve problems and drive results.
Unit 2
Content Marketing
Whether its through advertisements, blog posts, videos, podcasts, social media posts or more, content is all of these things and is what connects brands and consumers, driving marketing forward. It's high-quality, relevant, and impactful content that helps build awareness, support engagement and drive marketing conversions. In this unit you'll explore the world of content marketing and the central role it plays in making digital marketing possible.
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- Key Skills:
- Content Marketing
- Email Marketing
- Content Creation
- Landing Pages
- Copywriting Foundations
- UTM Codes
- Content Calendars
Build a Content Strategy
Content is an engine that requires investment. Learn how content is consumed by your target audience and perform analyses to understand how you can create effective, engaging content. Build a content strategy with your insights and learn how to measure and analyze your content to help drive a return on your investment.
Plan Content That Drives Results
Content needs to appear for the right user at the right time to be successful. Learn how to map content across the marketing funnel to support consumer needs and provide timely value. Practice creating content and campaigns, and develop your creative copywriting skills – an essential ability for digital marketers to create different types of compelling content.
Learn Email Marketing & Landing Pages
Email marketing is a powerful and underrated part of any digital marketing strategy. Learn how to create email marketing and drip campaigns, and use Mailchimp, an industry tool to practice your email marketing skills and create effective landing pages that drive conversions.
Unit 3
Social Media Marketing
No digital marketing program is complete without exploring social media marketing, which are essential digital channels. In this unit, you'll build a strong social media foundation by diving deep into key platforms, exploring their features, benefits, limitations, and more. You'll learn to build a social media marketing strategy and understand how to create paid and organic social media content, leveraging select ads managers for paid advertisements. Finally, round out your social media knowledge by exploring key topics such as influencer marketing, social media trends, and more.
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- Key Skills:
- Social Media Audits
- Social Media Strategy
- Paid Social Advertising
- Content for Social Media
- Influencer Strategy
- Social Media Content Calendars
Explore Key Platforms & Develop a Social Media Strategy
Cut through the clutter and direct your social media efforts where it matters most by analyzing key platforms, performing audits, and identifying success metrics. Use your new understanding to enhance your digital marketing strategies.
Drive Growth With Paid & Organic Content
Develop a content strategy for social media, and organize your paid and organic efforts with a social media content calendar. Interact with ad platforms like Facebook Ads Manager, learn about Influencer Marketing, and more.
Explore Critical Social Media Topics
Social media changes almost every day. Learn how to keep pace with these changes by exploring key trends and by leveraging social listening to understand your evolving audience. Learn how to build social media success by exploring employee advocacy, discussion networks, and more.
Unit 4
Search Marketing
Search engines account for nearly all web traffic and are integral to daily life. It should be no surprise that search marketing (AKA Search Engine Marketing or SEM) is one of the most powerful digital marketing channels available to modern marketers today, and a critical piece of the digital marketing landscape. In this unit you'll dive deep into paid and organic search marketing, learning about technical search engine optimization (SEO) concepts, keywords research, search advertisements, and more. You'll also get to work hands-on with industry tools like Google Ads, and Google Search Console to create SEM campaigns and search ads, and uncover hidden SEO issues.
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- Key Skills:
- Search Strategy
- Search Engine Optimization (SEO)
- Paid Search Advertising (PPC)
- SEO Audits
- Keyword Research & Planning
- Paid Search Budgeting
- Search Ad Copywriting
- Search Content Strategy
Boost Visibility With SEO Techniques
SEO or Search Engine Optimization, relies on organically building your search presence. Start by gathering data through SEO audits and by using industry tools to uncover hidden issues. Learn and apply essential SEO techniques and concepts to build a backlink strategy, and optimize website content, URLs, and more, to complement your digital marketing efforts.
Create Compelling Search Advertisements & Campaigns
Paid search or PPC advertising, relies on choosing the right keywords to effectively reach an audience. Learn how to create engaging text ads and display ads through keyword research and analysis. Use Google Ads to explore how to set up campaigns, and learn critical SEM concepts such as ad quality scores, bidding, and remarketing.
Develop a Search Marketing Strategy
Bring your new learnings together by creating a search strategy and SEM campaign as part of a unit project. You'll be able to provide tailored recommendations and suggest on-page and off-page optimizations. You'll also learn how to identify goals and KPIs, and will provide an SEM budget plan as part of your strategy.
Unit 5
Analytics, Reporting, & Professional Development
Digital marketing is a data-driven, iterative field and the best digital marketers understand how to leverage data to find insights, test new ideas, and iterate to ultimately drive performance. Learn how to work with Google Analytics, Data Studio, and Sheets to find important marketing data and effectively present insights to key stakeholders. In this unit, you'll also complete your Capstone Project, and dive into preparing for your new career with BrainStation's Career Accelerator Program.
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- Key Skills:
- Marketing Analytics Foundations
- Capstone Development
- Presentation & Communication
- Career Acceleration
Measure Your Marketing Efforts and Analyze Success
Learn how to define success and measure the results of your marketing campaigns. Explore problem solving frameworks and the data analytics process to set you up for success when approaching and using marketing data. Put your new skills into practice in a digital marketing sprint where you'll solve a real-world problem and take a reflective approach to analyze your solution.
Interact With Data Tools & Reports
Start by learning the key terms and fundamentals of marketing analytics. Build on your knowledge by exploring how to operate analytics and visualization tools to access key data and discover insights. You'll learn how to format data, access marketing reports and build visualizations with industry tools like Google Sheets, Google Analytics and Data Studio.
Prepare to Launch Your New Career
Go deep on professional development and prepare to launch your new career with BrainStation's Career Accelerator Program. Practice and refine your presentation and communication skills and prepare to present yourself and your work to potential employers.
Demo Day: Meet Employers and Build Your Network
Demo Day is a celebration of everything you've learned and accomplished in your Digital Marketing bootcamp. It's where you'll showcase your final project among your peers, BrainStation hiring partners, and alumni from cutting-edge companies in the tech industry that need digital skills.
View Tuition, Financing Options, and More in the Program Package
View the Program Package to access:
- Tuition details
- Scholarships and financing options
- Application process
180 Days of Career Services
We're in it together. During your BrainStation bootcamp and beyond, work with BrainStation's dedicated Career Success team to help launch your new career in a structured and accountability-based environment. In addition to meeting with your peers and our Career Success team members, you'll have access to a variety of world-class career services that have been proven with thousands of BrainStation bootcamp graduates who have started a new tech career.
Career Support From Day 1
Your career transformation begins on day 1. Kick off your program with goal-setting and preparation that sets you up for success. From the first day, throughout the program and beyond, we're with you to transform your career.
Hands-On Workshops Throughout the Program
Your BrainStation bootcamp is designed with career success in mind, and includes regular workshops that prepare you to tell your story and master your job search with resume, LinkedIn, and interviewing support and guidance.
1-on-1 Support When You Need It
Everyone's career transformation journey is different, so you'll have 1-on-1 support from BrainStation's dedicated Career Success and career coaching team to help you navigate your own unique career transformation.
BrainStation had a huge impact on my career. What you learn is not all just theory, the program teaches you a lot of the skills you need in the real world. The program teaches you to speak up in social settings and provides you with a professional framework to prepare for presentations that you'll be giving in your future career.
Bonney Halani
SEM Coordinator at Saatchi and Saatchi
What Our Graduates Are Saying
Bonney Halani
SEM Coordinator at Saatchi & Saatchi
You aren't just studying digital marketing, you also experience what it’s like to be a Digital Marketer. All the challenges you are presented with throughout the program are things the Digital Marketers actually have to face in the real world. It gives you a good idea of what you can expect once you're out of the course and working in the field.
Read Full Testimonial
Daria Aza
Associate Data Analyst at Manulife
The most valuable skills I learned are related to time management and being resourceful. I can now understand the root of any problem on the fly and quickly find a solution for it, even if it involves learning new things rapidly to complete the task. . . .
I have my first real job in the industry and I'm applying everything I've learned at BrainStation!
Read Full Testimonial
Dorsa Giyahi
Product Designer at Wave HQ
I mainly chose BrainStation because of the community that they've built. Knowing about the community and all the different talented people really gave me a sense of security and confidence knowing that I'd had the opportunity to connect and learn from all of them. . . .
BrainStation made all the impact on my career; It was a huge springboard for me!
While there were a lot of late nights of hard work and a lot of work outside of class hours, BrainStation really opened the door and got my career started.
Read Full Testimonial
Join our growing community of 15,000+ alumni.
Frequently Asked Questions
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How in-depth does the digital marketing bootcamp go into each topic?
The Digital Marketing program is comprehensive and project-based, ensuring you have direct experience with digital marketing campaigns, search engine marketing, email marketing, content development and management, social media marketing, digital advertising, advanced analytics and reporting, and more.
Working with Educators from some of the most innovative companies in the world, you will complete projects for each module in the program, allowing you to develop case studies and an in-depth knowledge of all aspects of a cutting-edge digital marketing strategy.
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Will I earn a digital marketing diploma from this bootcamp?
Yes, when you complete the Digital Marketing program, you will earn a BrainStation Digital Marketing Diploma, alongside practical skills, which can boost your LinkedIn profile and resume, helping you stand out when applying for jobs in digital marketing, full-stack web development, and more.
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What are the outcomes for Digital Marketing bootcamp graduates?
Speak to a learning advisor to get more information about bootcamp graduate outcomes. We do not guarantee that graduates will get a job, but we are proud to have launched thousands of graduates’ careers. We offer comprehensive Career Success programming and believe that students who invest both during and after the bootcamp will have the best outcomes.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for an online coding bootcamp, with a range of flexible plans and scholarship opportunities.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning Digital Marketing more accessible.
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Monthly payment installments
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What kind of backgrounds do people have that take this digital marketing bootcamp?
Once admitted to BrainStation's online Digital Marketing bootcamp, you can expect to learn alongside like-minded, ambitious professionals who are looking to transform their skill set and start a new career in digital marketing through digital marketing bootcamps.
Professional backgrounds vary quite a bit in digital marketing bootcamps, whether you're joining online classes or attending in-person, as demand for digital marketing skills has increased across all fields and industries, including retail, healthcare, fashion, product management, and more.
From an educational point of view, 80 percent of BrainStation students have a post-secondary education, with 20 percent having earned a Master's degree or PhD.
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Which tools, software, and platforms are covered?
During the Digital Marketing program, you will use tools like Google Ads (formerly called Google AdWords), Google Analytics, Google Data Studio, Tableau, Facebook Ads Manager, Hootsuite, and more to master digital marketing tactics and techniques, including search engine marketing, content development and management, social media, advanced analytics and reporting, and more.
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What is the difference between this and the Digital Marketing certificate course?
BrainStation's Digital Marketing bootcamp is an intensive learning experience designed to transform your skillset and help you launch a new career in digital marketing.
By the end of the online bootcamp, graduates have the skills, experience, and portfolio needed to find a job as a digital marketer, social media manager, content creator, and more.
BrainStation's Digital Marketing course, on the other hand, is a flexible, professional marketing course and digital skills training offered part-time, over 10 weeks. Taught by industry experts, the Digital Marketing course is a project-based, hands-on training experience, allowing you to develop digital marketing skills and learn the latest tools and techniques.
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What kind of jobs can this Digital Marketing bootcamp get me?
Digital Marketers work across all industries, which means there is a lot of variation in digital marketing job titles and a digital marketing career. Here are some common digital marketing jobs you may encounter:
Marketing Coordinator
Marketing Manager
Marketing Specialist
Brand Manager
Brand Strategist
Content Manager
Content Specialist
Content Strategist
Content Writer
Digital Marketing Manager
Digital Strategist
Paid Search Manager
Pay-Per-Click Manager
SEM Manager
SEM Specialist
SEO Manager
SEO Manager
SEO Manager
SEO Manager
SEO Manager
SEO Manager
SEO Specialist
Email Developer
Email Marketing Strategist
Email Operations Manager
Corporate Communications Manager
Marketing Communications Manager
Marketing Communications Specialist
Affiliate Marketing Manager
Community Manager
Social Media Manager
Social Media Strategist
Many other variations exist and will continue to evolve as demand for digital marketing skills increases.
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What kind of career services do I get?
BrainStation's Career Success Team is dedicated to creating a learning experience that extends far beyond the classroom, providing a framework for success built on insights and input from technical recruiters, career coaching, BrainStation Educators, and alumni.
The team will help you refine your digital marketing portfolio, connect you with industry professionals, prepare for the career search and interview process, and showcase your marketing work to peers and hiring partners.